Sue Waldron from Bury Care Academy recently delivered another impactful myth-busting session, this time at the B2W Group. Working directly with job seekers exploring career options in care, alongside their employment advisors, Sue provided attendees with the accurate, up-to-date information they need to make informed decisions about careers in the care sector.
What makes sessions like these particularly valuable is the presence of employment advisors in the room. By equipping these advisors with factual information about care careers, we're creating a ripple effect that reaches job seekers across the borough long after the session ends.

One of the key themes of the session was career progression. Many people are surprised to learn about the vast opportunities available once you enter the care sector. From entry-level positions through to specialized roles, management positions, and even cross-sector opportunities, the career pathways in care are more diverse than many realize.
‘Once you get your foot in the door in care, there are so many possibilities for progression. The trainer today went from entry-level roles to working across multiple sectors, that's definitely something I'll be taking away from the session.’
Sue's own career journey serves as a powerful example of what's possible in the care sector. By sharing real-world experiences and concrete examples of career progression, the session helped attendees see care work not just as a job, but as a viable long-term career with genuine opportunities for advancement.
Job seekers came to the session with practical questions about entering the care sector. The session addressed concerns about transport, working hours, pay, required qualifications, and the steps needed to secure a first role in care. By providing honest, straightforward answers to these questions, we're helping people overcome the practical barriers that might otherwise prevent them from considering care as a career option.
Understanding that many job seekers face real-world challenges, the session focused on breaking down these barriers with clear information about support available, flexible working options, and the pathways that exist for people from all backgrounds and circumstances.
Having employment advisors participate in the session was a strategic choice. These professionals work with job seekers day in and day out, helping them explore career options and overcome barriers to employment. By ensuring they have accurate information about care careers, we're empowering them to continue this important work long after our session ends.
Employment advisors can now confidently discuss care careers with their clients, direct them to appropriate training opportunities, and help them understand what's realistic and achievable in the sector. This extended reach means our impact goes far beyond the individuals in the room on the day.
Events like these are just a small example of the work we do to help local care providers grow their workforce. By partnering with organizations like the B2W Group, we're creating sustainable pipelines that connect job seekers with rewarding careers in care while ensuring employers have access to skilled, motivated workers.
We’re very grateful to the B2W Group for having us, to find out more about the services they offer around the local community checkout the link below…
The B2W Group | Home | Lifelong Talent Partners
If your organization works with job seekers or individuals exploring career options, we'd love to discuss how we can support your clients with information sessions like these. Get in touch to learn more about our workforce development programs.